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Associate of Science Degree in Business Administration

Program Description
Atlantis University’s Associate of Science degree in Business Administration provides basic business administration skills. Students use computers, computer skills and software applications necessary to prosper in a business environment. Courses provide an understanding of business administration methods, management skills and business knowledge.

The Business Administration Program is designed to train students for employment in various industries that utilize Business skills and knowledge. Students who successfully complete this program will have knowledge and skills in such areas as marketing, accounting, computer applications, human resources, leadership, management and administration. Elective classes may be selected from a list of Business or Computer electives or from a list of courses from Marketing Business or International Business courses. The program consists of courses that require readings, exams, projects and other learning strategies and outcomes assessments determined by each instructor to meet course objectives.

More information? - Download the Associate BA Catalog

 

  • Program Objective
  • Coursework
  • Mission / Vision
Business Administration Program Objective
Upon completion of the Business Marketing Program, students may seek entry-level employment in business, government, or a variety of industries where a range of business and marketing skills are needed.
Career Coursework
When you specialize your business degree in Business Marketing, your coursework may include some of these career-enhancing courses:




  • Marketing Strategies - Merchandising and marketing as a strategy for motivating consumers to purchase products and services
  • Consumer Behavior - Theories of buyer behavior and research findings as they apply to sales. Analysis of consumer profiles and differentiation of such profiles by geographic location.
  • Market Research - Exploration of research for marketing decisions. Concepts and applications for gathering, processing, and interpreting primary and secondary data in identifying the needs and wants of prospective consumers.
  • Principles of Advertising and Public Relations - Exploration of advertising management. Discussion of marketing, creative elements, media, effectiveness, integration within the marketing plan, quantitative approaches, agency organization and management.
And many more interesting and career oriented courses for your benefit.
Our Mission
The School of Business is committed in providing educational value for its students, professors, and the business and professional communities in general, by preparing students to succeed in a global, multi-cultural business environment.

Our Vision
To build a solid Business School recognized for delivering academic excellence and for forming knowledgeable and prepared graduates to serve the community. To become a center for global business education and technology, serving as a link between the business arenas of South Florida, Latin America, and the rest of the world.

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