Marketing and Public Relations Degrees- Online Marketing- Online Marketing Courses

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Bachelor of Science Degree in Business Administration
Concentration in Marketing and Public Relations

Program Description
The ability to successfully market and sell a product or service is the foundation for nearly every business, resulting in a high demand for professionals with strong marketing skills. Because the marketing function must interact with and understand diverse areas of the business, it can also be a strong entry point from which to advance a business career. The ATLANTIS UNIVERSITY marketing and public relations degree provides opportunities to work on practical cases and acquire research, communication, marketing strategy, and project management skills necessary for effective marketing and selling. Through elective courses, you can choose to focus on the fundamentals of sales and marketing, or delve deeper into areas like marketing strategy, international marketing, customer behavior, services marketing, or public relations. People who choose this specialization are often interested in pursuing entry-level or senior professional positions in marketing, sales, advertising, corporate communications, events, or public relations. The Marketing and Public Relations Concentration offers students specific tools in managing production and product development, distribution, and all forms of communication with customers. Every firm, whether a manufacturer, retailer, wholesaler or service provider needs marketing people to discover, measure, and analyze markets; develop and manage products and services; manage sales; establish coherent pricing policies; and maintain positive customer relations.

More information? - Download the Bachelors MPR Catalog

Program Objective
Coursework
Mission / Vision

Marketing and Public Relations Program Objective

Analyze the external and internal influences on business institutions and practices.
Identify the structures in business organizations that can be managed for productivity.
Differentiate the roles and tasks of business leaders and professionals in business, industry and non-profit organizations.
Use technology and resources to remain current in the student’s chosen business field.
Make effective business decisions using appropriate analytical and critical thinking processes.
Identify and analyze legal or ethical issues that arise in business practices and institutions.
Demonstrate effective written communication skills in a business environment.
Enter a graduate level program without further academic preparation.

Marketing and Public Relations Coursework

When you specialize your business degree in Marketing and Public Relations, your coursework may include some of these career-enhancing courses:

Consumer Behavior – Students in this course analyze consumer-purchasing behavior as it relates to development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors.
Advertising and Public Relations – Providing an in-depth look at the field, this course covers media relations, media buying, determining appropriate media, promotions, public relations and publicity development tools, methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations.
E-Marketing - This explores How The Internet Has Revolutionized The Buying And Selling Of Goods And Services In The Marketplace. Topics Covered Include B2b And B2c Electronic Commerce, Internet User Characteristics, Net Pro-Duct, Pricing, And Distribution, Relation-Ship Marketing Through Online Strategies, And The Legal And Ethical Challenges Of E-Marketing.
International Marketing – Providing a conceptual framework for marketing internationally, whether exporting or establishing a multi-national enterprise (MNE), this course explores development of international marketing programs as well as various macro environmental factors that affect decision-making in an international setting.
Creativity, Innovation and New Product Development – Concentrating on creativity and innovation as tools for marketers and small business managers, students in this course identify opportunities for using these processes and apply them to implement and expand product lines in corporate and entrepreneurial ventures as well as to introduce new products.
Personal Selling - The Development Of Effective Salesmen/Customer Relationships Is Emphasized. Selection, Training, And Motivation Of The Sales Force, And The Relationship Between Personal Selling And The Other Elements Of Marketing Strategy Are Analyzed.

And many more interesting and career oriented courses for your benefit

Our Mission

The School of Business is committed in providing educational value for its students, professors, and the business and professional communities in general, by preparing students to succeed in a global, multi-cultural business environment.

Our Vision

To build a solid Business School recognized for delivering academic excellence and for forming knowledgeable and prepared graduates to serve the community. To become a center for global business education and technology, serving as a link between the business arenas of South Florida, Latin America, and the rest of the world.

To learn more about required and elective courses in Marketing and Public Relations for the business degree program you are interested in, contact an ATLANTIS University representative.

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