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ATLANTIS UNIVERSITY (AU) - ASSOCIATES PROGRAMS

Associate of Science in Business Administration
Concentration in Business Administration

Program Description
The Associate's degree in Business Administration teaches the principles and methods that are fundamental to the field. Required courses develop the student's general business knowledge, review a variety of essential management skills, and explore business administration practices. A host of courses in the areas of marketing, international business, IT and computer science can then be selected to satisfy elective credits. Throughout the educational process, students also gain computer literacy and fluency in software applications that are essential tools in business environments. Upon graduating from the Atlantis University Business school with an Associate's diploma in Business administration, students have the higher education, diploma, and general qualifications needed to find employment in fields such as marketing, accounting, computer applications, human resources, leadership, management, and administration.

Program Objective
Coursework
Mission / Vision

Business Administration Program Objective

The following important objectives have been built into the Associate’s degree in Business Administration offered at Atlantis University:

>> Encourage students to use technology and other resources to remain current in the business fields of their choice.

>> Exercise the analytical and critical thinking processes of students so that they can make effective business decisions.

>> Train students to identify, analyze, and manage the sorts of legal and ethical issues that often arise in business environments.

>> Make sure that students can demonstrate effective written communication skills in a business environment.

>> Make sure that graduating students can if they so desire enter a Bachelor’s program in business without further academic preparation.

>> Help students find entry-level employment in business, government, or any other industry in which business and marketing skills are needed.

Career Coursework

Program courses at Atlantis University can either be taken at our Miami, Florida campus, or online. Students working towards an Associate' s degree in Business Administration should expect to enroll in at least some of the following career-enhancing classes:

Marketing Strategies - This course looks at ways in which merchandising and marketing are used to encourage consumers to purchase products and services.
Consumer Behavior - This course explores theories of buyer behavior and examines research findings in the area of sales. Consumer profiles are analyzed and differentiated based on geographical and other demographic criteria.
Market Research - This course looks at the way research can guide marketing decisions. Students learn about gathering, processing, and interpreting primary and secondary data in order to identify the needs and wants of prospective consumers.
Principles of Advertising and Public Relations - Students are introduced to the world of advertising management. Specific course topics include marketing, creative elements, media, effectiveness, integration within the marketing plan, quantitative approaches, agency organization, and management.

And many more interesting and career oriented courses for your benefit.

Our Mission

The School of Business at Atlantis University is committed to ensuring that its students acquire the education and training that they will need to succeed in a global, multi-cultural, business environment. AU is driven to create and sustain an environment of higher education that not only benefits its students, but also its distinguished professors and the business and professional community at large.

Our Vision

The School of Business at Atlantis University is guided by the vision of a solid Business School ‒ one recognized for its academic excellence and effectiveness in preparing graduates to serve the business community with professionalism and integrity. AU also aspires to become more and more of a center for global business education and technology, serving as a link that connects the business arenas of Miami, South Florida, Latin America, and the rest of the world.

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