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ATLANTIS UNIVERSITY (AU) - BACHELORS PROGRAMS

Bachelor of Arts in Business Administration
Concentration in Marketing and Public Relations

Program Description
The ability to effectively market and sell a product or service is a function that sits at the core of nearly all successful businesses, resulting in significant demand for professionals who possess strong marketing skills.  Every firm, whether a manufacturer, retailer, wholesaler, or service provider, needs marketing people to discover, measure, and analyze markets; develop and manage products and services; manage sales; establish coherent pricing policies; and maintain positive customer relations.

The Bachelor’s degree in Marketing and Public relations taught at Atlantis University provides students with the opportunity to work on practical cases and develop the research, communication, marketing strategy, and project management skills that effective marketing and selling require. Elective courses available through our Business School enable you to focus on the fundamentals of sales and marketing, as well as to delve more deeply into areas such as marketing strategy, international marketing, customer behavior, services marketing, and public relations.

Undergraduates who select the Marketing and Public Relations specialization acquire the tools to manage product development, production, distribution, and all forms of customer communication. These students typically end up employed in marketing, sales, advertising, corporate communications, events, or public relations. The Marketing and Public Relations diploma can also function as a point of entre into other areas of the business world since marketing professionals gain an education in the general principles of business as well.